Predicting or creating the future
- Image via Wikipedia
"Causal reasoning is based on the logic, To the extent that we can predict the future, we can control it," she writes. That's why MBAs and big companies spend so much time on focus groups, market research, and statistical models. "Effectual reasoning, however, is based on the logic, To the extent that we can control the future, we do not need to predict it." How do you control the future? By inventing it yourself — marshalling scarce resources, understanding that surprises are to be expected rather than avoided, reacting to them fast.
Related articles by Zemanta:
- The Missing Analytical Framework (tacanderson.com)
- This is your life (tacanderson.com)
- Worst PR press release stunt. iPorn (tacanderson.com)
- Marketing Strategies vs Quarterly Reporting (newcommbiz.com)
