Browsing All posts tagged under »Market research«

Predicting or creating the future

May 12, 2009

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Image via Wikipedia Can’t you do both? MBAs vs. Entrepreneurs: Who Has the Right Stuff for Tough Times? – Bill Taylor – HarvardBusiness.org “Causal reasoning is based on the logic, To the extent that we can predict the future, we can control it,” she writes. That’s why MBAs and big companies spend so much time on focus groups, [...]